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Marketing Org & Operations

The marketing organization and operations team is responsible for the planning, execution, and measurement of all marketing activities. This includes developing and executing marketing strategies, managing marketing budgets, and overseeing the performance of marketing campaigns. The team also works closely with other departments, such as sales and product development, to ensure that marketing activities are aligned with the overall business goals.

Here are some of the key responsibilities of the marketing organization and operations team:

  • Develop and execute marketing strategies
  • Manage marketing budgets
  • Oversee the performance of marketing campaigns

Go-To-Market Strategy

Go-to-market (GTM) strategy is a plan for how a company will introduce its product or service to the market and reach its target customers. It is a critical part of any successful product launch, and it should be carefully developed and executed.

A GTM strategy should include the following elements:

  • Who are the company's target customers?
  • Manage marketing budgets
  • How company will reach its target customers

Brand
Strategy

Brand strategy is the process of defining and managing a brand’s identity, positioning, and reputation. It is a long-term plan that guides how a brand will be perceived by its target audience.
A good brand strategy should be clear, concise, and memorable. It should also be consistent with the company’s overall business strategy.

Here are some of the key elements of a brand strategy:

  • Brand identity: Characteristics that define a brand
  • Brand positioning: Position in the minds of target audience
  • Brand reputation: Perception that customers have of a brand

Customer
Exp Strategy

The marketing organization and operations team is responsible for the planning, execution, and measurement of all marketing activities. This includes developing and executing marketing strategies, managing marketing budgets, and overseeing the performance of marketing campaigns. The team also works closely with other departments, such as sales and product development, to ensure that marketing activities are aligned with the overall business goals.

Here are some of the key responsibilities of the marketing organization and operations team:

  • Develop and execute marketing strategies
  • Manage marketing budgets
  • Oversee the performance of marketing campaigns

Choose your plan

Masterclass Mini-Course
$249 Value, Just $1 through Jan. 31 2024
$249 $1
  • Learn how to record captivating video content at your home or office, with any equipment level or experience.
  • Learn how to spark an impact with your audience by defining your story to break through the noise.
  • Learn how to cultivate relationships and earn more income through a community-first approach.
  • BONUS Our growth playbook that has helped our clients generate audiences in the millions.

USE CODE: 'spark' at checkout for limited time discount

StorySpark Signature Content Launch
2-Week done-for-you program for everything you need to launch your podcast, YouTube channel, or course.
$749
  • 90 Minute Expert Guided StorySpark session to craft your unique StorySpark script, one-pager, and one-liner.
  • Define your audience and test what's going to resonate with them.
  • 30 Minute guided recording session for your first video, podcast episode or course introduction.
  • Complete branding, templating and asset package including your full-length finished video + audio, social media short videos, and distribution plan.
  • BONUS Free 60 days of follow up coaching + implementation coaching

(optional pay in 2 or 3 installment finance plan available)

Monthly Content Production
$2,500
  • Includes everything in the StorySpark Signature Content Launch.
  • Weekly long-form content production for Podcast, YouTube channel or Community Mastermind.
  • Short-Form Content Production for YouTube Shorts, Instagram Reels and TikTok.
  • Done-for-you posting of short form content on your social channels.
  • Free Premium Podcast Hosting Plan through Simplecast, Free Access to Monthly Group Accountability Mastermind
  • Content studio build-out consulting and help optimizing your space.
  • BONUS Free Access to All of Our Courses and Masterclass Material for Life.

Quarterly or Yearly Pre-Paid Discount Plans Available

Only need us for 3 months? Pay in 6 or 12 installment finance plan available for 3-Month Package

Fractional Content Marketing Executive
$5,000+
  • Includes everything in the StorySpark Signature Content Launch.
  • Includes everything in monthly content production.
  • Executive planning and reporting to leadership team.
  • Goal and benchmark setting.
  • Internal leadership, planning and collaboration with team/staff members. May also include regular in-person site visits for organizations near Orange County, CA.
  • BONUS 1 year, 2 year or 3 year contracts now available.

Performance-based plans (equity, creative financing, or commission basis) available for well-qualified and defined relationships once trust is established. 

Chris Decker

Co-Founder

Let's spark
your ideas

We'd love to meet you and learn more about your ideas, and create an actionable game plan to spark your creative potential!

Taylor Decker

Co-Founder